PHTA & GENESIS Education

Sunday & Monday, January 24 & 25
8:00 am – 5:00 pm

$1690 PHTA/NESPA Members | $2190 Non-Members
16 hours | 1.6 IACET CEUs | 16 PHTA CEUs

Looking through a magazine of pools, it is easy to find well-conceived plans that failed to unify the design with proper material and color selections. Color is one of our basic means of communication and it influences our emotions, so it must be understood and controlled. This program introduces the basic dynamics of color, its principles, fundamentals, its psychology, and how to apply science to project design.

Read the full course description and meet your instructor.

Sunday & Monday, January 24 & 25 | 8:00 am – 5:00 pm

$1690 PHTA/NESPA Members | $2190 Non-Members
16 hours | 1.6 IACET CEUs | 16 PHTA CEUs

Develop a basic understanding of the hydraulic principles in order to design more efficient and serviceable hydraulic systems. This is a required course to become a Certified Advanced Pool Builder Professional.

Read the full course description and meet your instructors.

Monday, January 25 | 8:00 am – 5:00 pm

$895 PHTA/NESPA Members | $1395 Non-Members
8 hours | .8 IACET CEUs | 8 PHTA CEUs

We will explore how understanding good design, speaking the right language, and getting inside the mind of your client will significantly increase your percentage of conversions from leads to sales. We will look at how to qualify clients, understand their level of experience with pools and landscaping, and what their expectations are right up front. We will dive into the initial phone call, the site visit, quick methods for sketching ideas on site, and preparing for the sale. Using different scenarios and different budgets, we will explore design buzzwords and phrases that will not only help electrify your designs but make sure you make more sales!

Read the full course description and meet your instructor.

Monday, January 25 | 8:00 am – 5:00 pm

$895 PHTA/NESPA Members | $1395 Non-Members
7.5 hours | .8 IACET CEUs | 7.5 PHTA CEUs

The Pool & Hot Tub Business Playbook is a one-day, hands-on business growth experience built for owners, operators, managers, and emerging leaders who are ready to work on the business—not just in it. Designed specifically for pool, spa, hot tub, and aquatic industry professionals, this interactive program moves beyond traditional conference education by combining expert insight, peer discussion, and guided workbook activities that turn big ideas into practical next steps.

Read the full course description and meet your instructor.

Sunday - Tuesday, January 24-26
8:00 am – 5:00 pm

$2090 PHTA/NESPA Members | $2590 Non-Members
24 hours | 2.4 IACET CEUs | 24 PHTA CEUs

Attendees spend three days with a team of expert faculty, learning all the necessary disciplines for building a structurally sound water vessel.

This is a required course to become a Certified Builder Professional (CBP).

Read the full course description and meet your instructors.

Free CBP Exam for those who register by November 18 for the C201 course and take the exam on January 27, 2027.

After registering for the course, click here to sign up for the exam.

PHTA® Certified Maintenance Specialist

Sunday–Tuesday, January 24-26

The CMS is for those who are new to the pool and spa service industry or are working a pool maintenance route. There are no prerequisites; new and seasonal employees are welcome.

Read the full course description and meet your instructor.

PHTA® Certified Service Technician

Sunday–Tuesday, January 24-26

The CST is for individuals with at least 1-2 years of experience in pool and spa service and repair.

Read the full course description and meet your instructor.

PHTA® Certified Hot Tub Technician

Sunday - Tuesday, January 24-26

The CHTT course is designed for individuals in the service industry who work with portable and permanently installed hot tubs and/or spas.

Read the full course description and meet your instructor.

PHTA® Certified Pool Operator

Sunday-Monday, January 24 & 25

The CPO course provides individuals with the basic knowledge, techniques and skills of pool and spa operations.

Read the full course description and meet your instructor.

PHTA/GENESIS Courses offered in the Technical Pass

• GENESIS C188: Damp-proofing: 3 Key and Important Steps That Are Commonly Overlooked
• GENESIS C325: Built for the Northeast: Freeze-Thaw, Groundwater, and Structural Decisions That Make or Break Pools
• GENESIS C416: Lessons from the Field: Project Profiles in High-End Residential Pool Construction and Field Notes That Protect Quality
• GENESIS D318: Design That Feels: Color, Materials, and Storytelling in High-Impact Aquatic Spaces
• GENESIS C234: Plaster and Start-Up Chemistry: Protecting Surface Quality from Day One
• GENESIS C350: Making the Break Into Commercial Pool Building: What Builders Need to Know Before They Bid
• GENESIS: S230: The Service Department Operating System: Routes, Diagnostics, Callbacks, and Margin Control
• GENESIS E381: Engineering the Renovation: When Existing Pools Need More Than a Facelift

Must select during registration.

PHTA/GENESIS Courses offered in the Business Pass

• PHTA: From Job Posting to Career Pathway: Apprenticeships, Job Boards, and Workforce Programs That Actually Build Talent
• PHTA WAVE: Beyond the Stereotypes: What Younger Professionals Need to Stay, Grow, and Lead
• PHTA: Training That Actually Sticks: Building a Company Learning System for Technicians, Retail Staff, and Managers
• PHTA: Building Service Teams That Stay: Workforce, Retention, and Employee Development in the Pool & Hot Tub Industry

Must select during registration.