Business Training that Drives Results
Connect with industry leaders and walk away with strategies you can put to work right away. Our Business Courses are built for pool and spa professionals who want to sharpen their skills, solve challenges, and spark growth. From marketing and management to finance and sales, you’ll gain tools that make a real impact on your bottom line.
Bonus!
Every Business Pass comes with complimentary access to the Show Floor—giving you the chance to explore the latest products, connect with top vendors, and bring fresh ideas back to your business!
Why You Should Add the Business Pass
- Stay ahead of trends: Learn what's shaping the industry and how to adapt
- Maximize your marketing: Reach your audience with proven strategies
- Lead with confidence: Build stronger teams and a positive work culture
- Boost your sales: Chose more deals with better techniques and negotiation skills
- Strengthen your finances: Manage resources and improve profitability
Explore The Business Courses
- All the Business Pass Courses – See the 2026 lineup
- In-depth Business Courses – Take a deeper dive into specialized topics.
- GENESIS® In-depth Courses – Advanced training from GENESIS®.
- Watershape University In-depth Courses – Expert-led business programs for industry pros.