Business Insights That Move Your Business Forward
Running a pool and spa business means making decisions every day that affect your team, your customers, and your bottom line. The Business Pass gives you 4-Days of education focused on the challenges that come with running and growing a pool and spa business.
Choose from courses covering marketing, sales, leadership, management, finance, and the trends shaping our industry. You’ll hear practical ideas from experienced professionals, gain new ways to approach familiar challenges, and leave with strategies you can put to work in your business.
What You’ll Get from the Business Pass
- Stay ahead of industry changes — Understand the trends, technology, and market shifts affecting your business.
- Bring more customers through the door — Explore practical approaches to marketing and lead generation.
- Build a stronger team — Develop better ways to lead, communicate, and manage your people.
- Sell with greater confidence — Improve your sales conversations, negotiation skills, and customer relationships.
- Make smarter business decisions — Strengthen your financial knowledge and learn strategies that support profitability.
Every Business Pass includes complimentary Show Floor access. Explore new products, connect with vendors, and bring fresh ideas back to your business.
In-Depth Business Training
These courses developed by the Northeast Spa & Pool Association give you practical strategies and skills to grow your business and excel in the year ahead. These courses are not part of the Business Pass and require separate registration.
Sales Fundamentals for the Pool & Spa Professional
Monday, January 25 | 10:00 AM - 5:00 PM
Selling in the pool and spa industry takes more than knowing your products. It takes better questions, stronger customer conversations, and the confidence to recommend the right solution. This six-hour interactive workshop gives you practical sales techniques you can put to work immediately, from uncovering customer needs to communicating value and handling objections. Come ready to participate, practice, and sharpen the skills that can help you close more business.
Read the full course description
Women in the Industry Workshop: Breakthrough Leadership
Monday, January 25 | 10:00 AM - 4:00 PM
The 9th Annual Women in the Industry Workshop, Breakthrough Leadership, is a full-day experience designed to help women across the pool and spa industry lead with greater confidence, resilience, and influence. Through hands-on activities, meaningful conversations, and practical exercises, you’ll explore mindset, emotional intelligence, positive leadership, and managing pressure. You’ll leave with fresh perspective, practical tools, and connections that can support you long after the workshop ends.
The workshop includes a networking lunch plus an exclusive ticket to the WITI Welcome Reception taking place before the Show Welcome Party on Monday evening.
Get all the details here