Cristian Shirilla

River Pools

Profile

Cristian Shirilla is the Consumer Education Director for River Pools, an industry-leading installer and now manufacturer of fiberglass pools. He is a self-taught video marketing guy who got his start with video using nothing more than an iPhone and a free app. He believes the story is far more powerful than the cost of ‘the gear,’ and he seeks opportunities to teach others that video doesn’t have to be complicated. In the fiberglass pool industry he’s becoming known for his role in River Pools' Youtube series, Two Minutes in the Pool. The series has driven the educational process for consumers, leading to a 250% increase in leads. Call him a pool guy. Call him a video guy. Call him whatever you want, just don’t call him late to dinner.

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