REVIEWS

Custom sauna installation

Today, an increasing number of people are looking for unique products to complement their lifestyle and individual taste. Most consumers are looking for products that can be tailored to their personal needs, allowing them to stand out from the rest by emphasizing their style. This desire for a unique, personalized product also applies to sauna enthusiasts.
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IN THE NEWS
TECHNOLOGY

Managing online lead generation

Pool and spa/hot tub businesses need leads—lots of them. It is no secret leads are the source of new customers. And with the explosion of the Internet over the past decade, online sources have become a primary starting point for finding new leads. However, it is not easy. In fact, figuring out online lead generation can be confusing, time consuming, and expensive.
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EXPERT ADVICE

Keeping filters working efficiently: Best practices for service pros

Everyone in the industry agrees filtration is the key to clean water. That said, filters are often overlooked and water clarity problems are treated ineffectively because the filter should have been addressed first and foremost. This article will review a number of service and maintenance tips for different filter...
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TECHNIQUES

How to sell a fabulous hot tub

Are you familiar with FAB (feature, advantage, and benefit) statements as they relate to your sales presentation? They are an incredibly powerful sales technique that can substantially increase sales if...
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