Swimways, a wholly owned subsidiary of Spin Master LTD., is a leisure and recreational water products manufacturer. It markets 4 unique brands: SwimWays, Kelsyus, COOP, & Aerobie. Our diverse staff is passionate about developing fun and engaging products for kids. They are equally passionate about making sure kids are safe in & around the water and believe learning to swim is an important life skill. In 2012 they established National Learn to Swim Day, the 3rd Saturday of May each year. Swimways has been helping kids learn to swim for over 50 years.