Business School for Pool Pros

Nothing beats business classes specifically designed to address the challenges you are facing every day. Each business class at our Show features content specific to the pool and spa industry. No generalities. Just actionable info you can use immediately to get results for your company. Our business sessions will help you stay on top of the latest trends and tools for marketing, managing your employees, keeping track of finances, and the all-important – closing more sales.

Click here to view all the classes offered as part of the Business Pass

Seats are limited and are available on a first-come, first-served basis.

Every purchase of an education course or pass includes free access to the Show Floor!

We are offering in-depth business courses on Monday, January 22. Separate fees apply

Full Day Workshop!
Women in the Industry Leadership Workshop: A Personal Deep Dive

Monday, January 22 | 9:00 am – 4:00 pm
Members: $195  Non-Members: $245

An extension of the Women in the Industry program, this full-day workshop will include networking, interactive presentations, and a lot of fun! Spend the day with women who work within all aspects of our industry and learn from each other.

This year, we will take a deep dive to discover your unique personality traits and how they impact how you connect with co-workers, staff, customers, and more. Through interactive exercises, you'll have the chance to apply what you've learned to real-world scenarios and gain new insights into your strengths, challenges, and how you prefer to work. Find out how you use this information to be more effective in your job and build stronger relationships.

Click here to learn more

Pivoting for Success: 
How to Prepare Your People and Business for Change  
presented by Guy Gruenberg & Jay Forte
Monday, January 22 | 9:00 am – 4:00 pm
Members: $395  Non-Members: $445

Today's leaders face constant challenges and continuous change. To thrive, leaders must master the ability to pivot by clearly and accurately taking inventory of where they are, creatively brainstorming options, and mindfully implementing action plans in real-time. They need to understand how to attract, inspire, and engage their workforce and how to protect, develop, and grow their business. 

Today's leaders must harness creativity and optimism to achieve their goals. In the morning, you'll focus on building and nurturing your team so you can adapt quickly to new challenges. In the afternoon, you'll look closer at your business, including the complexity of competition, industry fragmentation, business succession, and more.

In this full-day session, you'll learn how to 

  • Be aware of and tuned in to the business, its employees, and the external factors affecting each.
  • Mindfully brainstorm options and solutions to staff and business challenges with an opportunity and success mindset.

Gain the skills needed to 

  • Effectively implement action plans that address challenges and implement opportunities across all aspects of your business.
  • Be comfortable with regularly pivoting by responding quickly and wisely to a constantly changing workplace and economy. 

Join pool & spa business experts Jay Forte and Guy Gruenberg for this full-day program, and you'll walk away with the mindset you need to succeed in 2024!