GREAT VALUE! Don't miss these FIVE GENESIS programs available as part of our Technical Pass - GENESIS® D227: Collaboration Between a Designer and A Technical Advisor, GENESIS® C406: Pool Shell Cracking in Shotcrete / Gunite Construction, GENESIS® C103: Shotcrete, GENESIS® C424: Dampproofing Solution and Best Practices, GENESIS® E312: Understanding Water Current.

As part of our Business Pass, you’ll find GENESIS® B246: Top Tips on Using Design to Close the Sale and GENESIS® D131: Identifying New Business & Design Trends.

Every purchase of an education course or pass includes free access to the Show Floor! 

GENESIS® D231: Color Theory & Its Application 
January 21-22 (Sun.-Mon.) 
8 am – 5 pm Lunch Included 
16 hours | 1.6 IACET CEUs | 16 PHTA CEUs 
$1,690 Member / $2,190 Nonmember 

Looking through a magazine of pools, it is easy to find well-conceived plans that failed to unify the design with proper material and color selections. Color is one of our basic means of communication and it influences our emotions, so it must be understood and controlled. This program introduces the basic dynamics of color, its principles, fundamentals, its psychology, and how to apply science to project design. 

 Click here for more details and to learn more about your instructor. 

GENESIS® D250 How to Convert
Design and Style into Sales 
January 22 (Mon.)
8 am-5 pm Lunch Included 
8 hours | 0.8 IACET CEUs | 8 PHTA CEUs 
$699 Member / $999 Nonmember 

This course is created with the end in mind. Making the sale! We will explore how understanding good design, speaking the right language, and getting inside your client's mind will significantly increase your percentage of conversions from leads to sales. We will look at how to qualify clients, understand their level of experience with pools and landscaping, and what their expectations are right up front. We will dive into the initial phone call, the site visit, quick methods for sketching ideas on site, and preparing for the sale. Using different scenarios and different budgets we will explore design buzzwords and phrases that will not only help electrify your designs but make sure you make more sales! 

Click here for more details and to learn more about your instructor. 

Concrete Pools

January 21-23, 2024 (Sun.-Tue.)
8 am – 5 pm Lunch Included

24 hours | 2.4 IACET CEUs | 24 PHTA CEUs

$2,090 Member / $2,590 Nonmember

Attendees spend three days with a team of expert faculty learning all of the necessary disciplines for building a structurally sound water vessel. Topics covered include site analysis, introductory fluid engineering, geotechnical and structural engineering that includes a review of difficult sites, shotcrete, waterproofing, tile, interior finishes, coping, and concrete decking. The course concludes with an interactive walkthrough of a complex project from start to finish. This program is designed to move each student through all phases of concrete pool construction in great detail, unlike anything else offered in the industry. Attendees have the opportunity to learn from top experts in their field, ask questions, and begin a relationship with the faculty that doesn't end when the class is over.

This is a required course to become a Certified Builder Professional (CBP).

Click here for more details and to learn more about your instructors.

The Pool & Hot Tub Alliance (PHTA) provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge, and profitability.

Industry Certification: The Pool & Spa Show offers PHTA Industry Certification Courses and exams. Click here to view the courses.

GREAT VALUE! Don't miss these PHTA programs available as part of our Technical Pass: Exploring the Myths of Water Quality with Science & RDPs, AHJs, Builders, Service Companies, Testing/Certification & VGBA: Impact of New Changes to APSP-16 Drain Cover Standard.

PHTA WAVE Network Young Professionals Reception PHTA Wave Event:

Success Stories from the Young Pool & Hot Tub Professionals
Monday, January 23 |5:00 – 6:00 pm free! Pre-registration is required

Come meet with fellow young pool and hot tub professionals for networking and sharing keys to success through shared stories and open discussion with industry leaders.