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Atlantic City Convention Center
January 27-29, 2026

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GENESIS B331: Job Costing for Profit Versus Existence

  • Room: 418
Wednesday, January 28, 2026: 9:00 AM - 10:30 AM
CEU Credits:2

Speaker(s)

Speaker
Brian Van Bower
CEO of Aquatic Consultants, Inc/ Genesis Cofounder
PHTA/Aquatic Consultants, Inc.

Description

Determine how much your product or service is worth based on your costs, overhead, and after what you think is a fair return or profit. Whether you are a small service company, retail store, or a large builder, the formulas are similar. Everyone in business should constantly review his or her costs and profitability in our continually changing industry.

Tracks:


Learning Objectives

Review overhead, expenses, markup, gross margin, and profit.

Discuss what is an appropriate markup or gross margin.

Identify what your products and services worth. What are you worth?

Define your value and find ways to improve it.