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Tracks = Business
Monday, January 26, 1:30 PM - 3:00 PM
The pool industry has evolved far beyond the days of a man, a truck, and a deposit check. Today, designs are digital, precise, and fully customizable. Financing has shifted from...
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Business owners and operators, come learn techniques to delegate and manage staff more effectively. We cannot manage what we cannot measure. This class explains ways to measure your business analytics...
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- 2. Intermediate
- Watershape University
Tuesday, January 27, 9:00 AM - 10:30 AM
Build a better business through a consistent practice to Hire, Train, Motivate, and Retain the best talent available in our industry....
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Shift Your Thinking, Shape Your Results Your mind is your most powerful leadership tool — are you using it purposefully? This 90-minute interactive session introduces leaders to a powerful yet...
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In a world driven by content, video is no longer optional—it’s the most powerful and persuasive tool in your marketing toolbox. From YouTube to TikTok, Instagram Reels to LinkedIn posts,...
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If your logo, website, or signage haven’t changed in years, you might be losing more than style points — you could be losing customers. This session will guide pool and...
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How you manage your retail space can give you the edge over your competitors. Through thoughtful, innovative and creative retail management methods, you can create a beautiful space that is...
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Cyberattacks are evolving fast — and no business is immune. From sophisticated phishing schemes to ransomware attacks, bad actors are using advanced tools, including AI, to exploit vulnerabilities in businesses...
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Tuesday, January 27, 1:00 PM - 4:15 PM
To equip leaders and team members in the swimming pool and spa industry with foundational and advanced soft skills that support productive communication, clear organizational structure, conflict resolution, emotional intelligence, and long-term team culture development...
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Tuesday, January 27, 1:30 PM - 3:00 PM
Are you wearing every hat, constantly battling overwhelm, and feeling the drain of having no backup (or just feeling like you have to do it all)? This class is designed...
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Many small business owners are stuck in reactive marketing... scrambling to post on social media, launching last-minute promotions, or trying every new tactic they see online without a clear plan....
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A comprehensive review of the legal and regulatory issues affecting dealers, retailers and distributors, including 1. effective use of contracts and subcontracts 2. creating a comprehensive insurance program 3. compliance...
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Ready to stop your own B.S. from sabotaging your success? In this dynamic, honest, and actionable workshop, we'll explore the 3 most common B.S. (Belief System) blocks that silently mess...
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Are you having trouble hiring the right people? Has your business left you feeling that no one wants to work hard or do quality work anymore? Come learn why those...
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Wednesday, January 28, 9:00 AM - 10:30 AM
You’ve worked hard to build your business—but have you protected it from taxes, lawsuits, and unintended ownership changes? This session walks through legal structures, tax planning strategies, and simple asset...
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Ever wonder why some people seem to move forward in their careers while you seem stuck? Why no one seems to think your great idea will work? Why your kids...
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Determine how much your product or service is worth based on your costs, overhead, and after what you think is a fair return or profit. Whether you are a small...
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In the world of pools and spas, your product may be crystal clear—but is your sales approach? This high-energy workshop is designed to help sales professionals, retail staff, and business...
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The pool and hot tub industry is growing, but are you facing challenges finding and keeping qualified employees? Join the Pool & Hot Tub Alliance (PHTA) for an essential session...
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Ever walked out of a store (or showroom) wondering, “Why did I buy that?” So do your customers—and understanding why is the secret to selling smarter in today’s style-driven marketplace....
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Struggling to find and keep reliable help? You’re not alone. Labor shortages, rising costs, and inconsistent performance are roadblocks for nearly every pool service company today. But what if your...
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Wednesday, January 28, 1:30 PM - 3:00 PM
If your store could talk, what would it say about the way it welcomes, sells to, and retains customers? In this high-energy, insight-packed session, global retail expert Anne Obarski will...
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Tired of guessing where your money’s going—or scrambling to pull together numbers at tax time? In this session designed specifically for pool service businesses, you’ll learn how to automate your...
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If you’re spending time or money on marketing but aren’t sure what’s working, you’re not alone. Many small business owners track vanity metrics (likes, followers, clicks) without tying those efforts...
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Whether you're explaining a complex installation, pitching a high-end spa, or educating a homeowner on maintenance, strong presentation skills are essential. In the pool and spa industry, your ability to...
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Tired of relying on word-of-mouth or slow-moving referrals to grow your pool business? In this session built specifically for pool builders, service pros, and retail store owners, you’ll learn the...
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This session will offer pool and spa business owners, managers, and HR professionals a clear, practical, and legally grounded overview of what questions they can—and cannot—ask job applicants and employees....
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Thursday, January 29, 8:30 AM - 10:00 AM
In today’s retail landscape, customer experience isn’t just part of the business—it is the business. In this high-energy, insight-packed session, globally recognized retail expert Anne Obarski shares four powerful strategies...
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"Hey Jim, what do you do for a living?" - John Q. Anybody, Man at Large "Who me? Oh, I just make friends all day." - Jim Dorsey, Director of...
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Whether you’re promoting spa sales, seasonal closings, or new service plans — marketing doesn’t have to be complicated or expensive. In this session, you’ll discover free and low-cost tools to...
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