Business Training that Drives Results
Connect with industry leaders and walk away with strategies you can put to work right away. Our Business Courses are built for pool and spa professionals who want to sharpen their skills, solve challenges, and spark growth. From marketing and management to finance and sales, you’ll gain tools that make a real impact on your bottom line.
Bonus!
Every Business Pass comes with complimentary access to the Show Floor—giving you the chance to explore the latest products, connect with top vendors, and bring fresh ideas back to your business!
Why You Should Add the Business Pass
- Stay ahead of trends: Learn what's shaping the industry and how to adapt
- Maximize your marketing: Reach your audience with proven strategies
- Lead with confidence: Build stronger teams and a positive work culture
- Boost your sales: Chose more deals with better techniques and negotiation skills
- Strengthen your finances: Manage resources and improve profitability
Explore The Business Courses
In-Depth Business Training
These courses developed by the Northeast Spa & Pool Association will give you practical strategies and skills to grow your business and excel in the year ahead.
Cybersecurity Essentials: How to Recognize/Avoid Scams, Phishing & Fraud
Monday, January 26 | 12:30 - 5:00 PM
Protect yourself and your business from today’s most common online threats. This interactive session will show you how to spot phishing emails, fake links, and digital scams before they cause harm. Learn practical strategies for safeguarding sensitive data, improving password practices, and responding to potential breaches.
No technical expertise required—just actionable tips to strengthen your defenses and confidently navigate the digital world. Read the full course description here.
Women in the Industry Workshop: Lead the Ask
Monday, January 26 | 9:00 AM - 4:00 PM
The 8th Annual WITI Workshop will be a powerful full-day experience, celebrated executive coach and strategist Jill D. Griffin will take you beyond standard negotiation tactics—helping you harness your personal brand, leadership presence, and strengths so you can navigate any negotiation and get results.
The workshop includes a networking lunch plus an exclusive ticket to the WITI Welcome Reception taking place before the Show Welcome Party on Monday evening! Get all the details here.