Sales Fundamentals For The Pool & Spa Professional
Monday, January 25, 2027: 10:00 AM - 4:00 PM
CEU Credits:6
Speaker(s)
Description
Stop talking at customers. Start having better sales conversations. Selling in the pool and spa industry takes more than knowing your products. It takes the ability to ask the right questions, understand what matters to the customer, build trust, and confidently connect their needs to the right solution. This six-hour, interactive workshop puts those skills into practice.
Whether you sell new pools, spas, renovations, service agreements, or outdoor living projects, you'll learn a practical sales framework you can use immediately. Through an engaging, hands-on learning experience, participants will work through a simple three-step sales process designed to strengthen customer relationships, uncover priorities, and move conversations forward.
You'll also learn how to recognize different communication styles, communicate value instead of simply listing features, and respond to customer questions and objections with greater confidence. Most importantly, you'll have the opportunity to put these techniques into practice—not just hear about them—so you can take what you learn back to your next customer conversation.
Tracks:
Learning Objectives
• Apply a simple three-step sales process to guide customer conversations.
• Build rapport and uncover customer needs through effective questioning.
• Adapt communication to different customer styles.
• Present solutions that emphasize value and address objections.
• Increase customer confidence and improve sales results.