PHTA: The Pool & Hot Tub Business Playbook.
Monday, January 25, 2027: 8:00 AM - 5:00 PM
CEU Credits:7.5
Description
PHTA: The Pool & Hot Tub Business Playbook
January 25, 2027 (Mon.) / 8 am – 5 pm / Lunch Included
7.5 hours | .8 IACET CEUs | 7.5 PHTA CEUs
$895 Member / $1,395 Nonmember
The Pool & Hot Tub Business Playbook is a one-day, hands-on business growth experience built for owners, operators, managers, and emerging leaders who are ready to work on the business—not just in it. Designed specifically for pool, spa, hot tub, and aquatic industry professionals, this interactive program moves beyond traditional conference education by combining expert insight, peer discussion, and guided workbook activities that turn big ideas into practical next steps.
Throughout the day, attendees will tackle the real issues shaping today’s businesses, including operational friction, accountability, sales and marketing systems, HR and risk readiness, growth planning, succession, leadership capacity, and the practical use of AI. Each session is built around a simple but powerful model: learn from experienced industry voices, apply the concept directly to your own business, share ideas with peers, and identify what action should happen next.
Participants will leave with more than notes. They will walk away with a working Business Playbook, clearer priorities, practical tools, and three focused 90-day business plays they can bring back to their team and begin implementing immediately. This is a high-impact day for leaders who want to strengthen their systems, protect their margins, build stronger teams, and create a more scalable, future-ready business.
Tracks:
Learning Objectives
• Identify key leadership, operational, and business development strategies that support sustainable growth in pool, spa, hot tub, and aquatic industry businesses.
• Evaluate current business practices related to staffing, customer experience, financial management, and operations to recognize opportunities for improvement.
• Apply practical tools, frameworks, and planning approaches presented during the program to strengthen day-to-day management and long-term decision-making.
• Develop an action-oriented plan for improving business performance, team effectiveness, and leadership capacity following the boot camp experience.