GENESIS® D250: How to Convert Design and Style into Sales
Monday, January 25, 2027: 8:00 AM - 5:00 PM
CEU Credits:8
Speaker(s)
Description
GENESIS® D250: How to Convert Design and Style into Sales
January 25, 2027 (Mon.) / 8 am – 5 pm / Lunch Included
8 hours | .8 IACET CEUs | 8 PHTA CEUs
We will explore how understanding good design, speaking the right language, and getting inside the mind of your client will significantly increase your percentage of conversions from leads to sales. We will look at how to qualify clients, understand their level of experience with pools and landscaping, and what their expectations are right up front. We will dive into the initial phone call, the site visit, quick methods for sketching ideas on site, and preparing for the sale. Using different scenarios and different budgets, we will explore design buzzwords and phrases that will not only help electrify your designs but make sure you make more sales!
Tracks:
Learning Objectives
• Honing new skills to better understand your customers, both discovering your clients' dreams and exploring key memories that will help them feel more attached to their personalized design.
• Buzzwords to plant into your design to engage with their emotions and captivate your clients' hearts and minds.
• Quickly earn your clients' trust with on-site sketching to scale.
• Complete a plan that is guaranteed to impress and make the sale.