GENESIS® C188: Damp-proofing: 3 Key and Important Steps That Are Commonly Overlooked
Tuesday, January 26, 2027: 9:00 AM - 10:30 AM
CEU Credits:1.5
Speaker(s)
Description
Substrate and surface preparation, proper mixing, and correct application methods. BREAKING NEWS: Damp-proofing is more than just mixing, slapping, and going. The class suits all levels of learners, from novices to 30-year veterans. We will focus on the most common mistakes in the field when damp-proofing a pool/spa.
Tracks:
Learning Objectives
1. Explain how customer education can improve retail trust, sales, and retention.
2. Identify store touchpoints that shape customer decisions before and after the water test.
3. Use staff scripting and merchandising strategies to support consultative selling.
4. Develop a practical retail experience improvement plan for one high-value customer journey."