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Atlantic City Convention Center
January 26-28, 2027

PHTA: Training That Actually Sticks: Building a Company Learning System for Technicians, Retail Staff, and Managers

    Wednesday, January 27, 2027: 1:30 PM - 3:00 PM
    CEU Credits:1.5

    Speaker(s)

    Speaker
    Adam Katchmarchi
    Vice President, Educational Development
    Pool & Hot Tub Alliance
    Speaker
    MIKE TODD
    PRESIDENT
    RAINBOW POOLS & LIVING ART DESIGN
    Speaker
    Steve Gorlin
    President
    Gorlin Pools & Spas/Azureon

    Description

    Most companies say training matters, but few have a system that turns training into consistent performance. This session helps pool and spa companies build a practical learning system using a blend of online education, certification, field mentoring, role-based pathways, manager reinforcement, and accountability.

    Tracks:


    Learning Objectives

    1. Define the components of a sustainable company learning system.
    2. Match training methods to different roles, including technicians, retail staff, managers, and new hires.
    3. Create a simple pathway that connects onboarding, continuing education, field coaching, and performance expectations.
    4. Identify how industry resources, certification, and professional development can support workforce development.