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Tracks = Business
Monday, January 25, 1:30 PM - 3:00 PM
Join us for an engaging seminar focused on helping business owners navigate succession, strengthen operations, and protect long-term value. Hear from an experienced panel of advisors, including a Financial Advisor,...
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The new year has a way of forcing decisions that should have been made in October. For pool and spa leaders, health benefits often fall into that category — renewed...
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As the pool and spa industry continues to evolve, financing is becoming a critical tool for helping homeowner turn their backyard dreams into reality. This session explores the future of...
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Tuesday, January 26, 9:00 AM - 10:30 AM
Building on last year’s introduction to AI agents and Claude, this session goes deeper, showing pool and spa professionals how to connect AI to real business tools, automate everyday tasks,...
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This course introduces key financial concepts and business decision-making principles. Participants will learn how to interpret financial statements, understand profitability and cash flow, analyze financial scenarios, and apply financial thinking...
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Growing a pool business takes more than hard work and good intentions. It requires strong systems and processes that serve as guardrails as the business expands. In this session, Eric...
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Today’s pool buyers are more payment-conscious, budget-aware, and deliberate in their decision-making than ever before. This session will show builders how to adapt their sales approach by introducing financing early,...
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For many pool and spa businesses in the Northeast, the calendar drives the workforce. When the season ramps up, so does hiring — and with it come a host of...
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Swimming pools have shaped the way people live, gather, spend leisure time, and think about their homes. Their role in American culture and communities has changed over time, creating a...
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Tuesday, January 26, 1:30 PM - 3:00 PM
Cybercriminals are increasingly targeting Pool & Spa distributors, manufacturers and other companies, of all sizes. Their attacks are enhanced with artificial intelligence. Bad actors seek credit card and other sensitive...
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Private equity-backed consolidators are actively buying pool and spa service, retail, and construction companies, and most owners have no idea how a buyer's diligence process will value (or devalue) what...
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Retail education happens every time a customer brings in a water sample, asks a question, or walks past a display. This session reframes the retail store as a learning environment...
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The Current State of the Backyard Pool Industry” is an interactive discussion session featuring a short film presentation and live audience conversation with Pool Magazine editor Joe Trusty and filmmaker...
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Today’s workforce isn’t lazy or lack the initiative to work. They are incredibly intelligent and capable but they only give effort to things that matter to them. Come learn how...
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Wednesday, January 27, 9:00 AM - 10:30 AM
If you caught "Modernize Your Brand" at the 2026 Pool & Spa Show, you already know that consistent branding can increase revenue by up to 33% and that the gap...
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Teaching employees how to sell has always been a challenge. Most frequently, the teaching is little more than a lecture or pointing out a missed opportunity after a sale is...
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Finding qualified employees remains one of the most persistent challenges facing pool and hot tub businesses, but the answer is not simply “post another job ad.” This session will help...
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For many pool professionals, inspections are viewed as an occasional service performed during a real estate transaction. But for veteran pool contractor and inspector Bob Russell, inspections represent something much...
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With a strong background in marketing and promotion, as well as possessing a solid understanding of administration, Jim thought that starting his own service company with his pool savvy partner...
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AI is reshaping how businesses operate. For many, it is already handling repetitive day-to-day tasks and improving margins. But used incorrectly, it can create serious security risks, expose your data,...
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Wednesday, January 27, 1:30 PM - 3:00 PM
Your employees are the most important people within your organization. They are the key to your success. This workshop will explore how to build a strong and effective team. It...
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The pool, spa, and hot tub industry needs the next generation of professionals to stay, grow, and lead. But attracting younger workers is only the first step. Owners, managers, supervisors,...
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Most companies say training matters, but few have a system that turns training into consistent performance. This session helps pool and spa companies build a practical learning system using a...
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The last decade was full of very challenging years for the pool and spa industry. 2027 does not appear to be any different. How should a business look at the...
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Do you know what the primary growth constraint of your business is? From interviewing over 100 of the industries leading entrepreneurs, we’ve identified the primary growth constraint for landscapers and...
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Thursday, January 28, 8:30 AM - 10:00 AM
AI-powered search is rapidly changing how consumers research swimming pools, hot tubs, swim spas, and backyard wellness products. From Google’s AI Overviews to conversational search tools, the path to discovery...
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Why do two pool builders with the same revenues often see vastly different business outcomes? One may bring in strong net profits while the other struggles with cash flow and...
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Selling a pool heater isn't about selling equipment—it's about helping customers extend their season, maximize enjoyment of their investment, and create the pool experience they envisioned. In this session, we'll...
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Hiring and keeping qualified employees continues to be one of the most pressing challenges facing pool and hot tub service companies. This panel discussion will bring together members of the...
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